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For What It's Worth

Shoppers tired of running weekend trips to Vancouver to ensure they stay well dressed are starting to find what they need in the 403. Long-standing cowboy stereotypes are replaced with a level of thoughtful sophistication as Calgary grows up. One Calgary boutique owner sheds light on the real value of your clothes.

In a city addicted to SUVs, business cards and social status, a lot of clout can be placed on deciding what to wear. Though for many this automatically includes overspending on must-have trend items, one boutique owner offers up a breath of fresh air when it comes to selecting our threads. Carl Abad, owner of Worth on the ever bustling 17 Avenue, knows the difference between those who are well dressed and those who have to look up "style" in the dictionary...

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